Law Firms and Lead Conversion
Lead Conversion and Good Marketing Tactics Many lawyers fail to see the importance of a good marketing program, while others know that they should have one but simply cannot proceed. Closely tied to this is effective US law firm management. Both marketing online and offline requires extensive market research. As such, you need a legal […]
Turning Unconverted Leads Into Actual Paying Clients
Looking for ways to convert leads into actual paying clients and thereby grow your business? In your legal practice, achieving The Perfect Client Life Cycle™ (PCLC) involves not only getting the leads but also turning those leads into appointments and making sure they show up. In this article, Richard James, the master of lead conversion, […]
Getting More Leads from Your Referral Sources
As the owner of a small law firm, you want to get more referral leads to grow your business. But where will you find more referrals and what strategies should you use to increase your conversion rates? Before any referral strategy can begin generating leads for you, you first need to identify your referral sources, […]
Maintaining Healthy Client Relationships in Your Law Firm
Would you rather spend a lot of money on paid advertisements and social media marketing, or invest time to cultivate your relationship with your law firm’s clients? As the owner of a small law firm, your choice will greatly affect how fast you can grow your legal business. This is not about choosing between advertising […]
How to Fall in Love with Your Ideal Client
As Valentine’s Day approaches, I’ve got a question for you: Are you in love with your ideal client? Yeah, I know it sounds trite and campy, but let me clarify. I don’t suggest you need to be in love with all your clients (and obviously I don’t mean romantically). I’m asking if you have fallen […]
Stop Making Your Law Firm Marketing Content So Boring!
Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]
Educating Your Prospects About Your Law Firm’s Unique and Essential Solution
As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]
Engaging Your Leads: How to Write Emails People Want to Read
A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]
Creating Lead Converting Email Newsletters for Your Law Firm: The “Don’ts”
Your email newsletter, if handled correctly, may very well be the most valuable tool you have in mining unconverted leads. In our previous post, we talked about email marketing “dos” for your law firm’s email newsletter. Let’s now cover a few of the “don’ts”—things you should definitely avoid. DON’T Spam Unsolicited email, by definition, is […]
Creating Lead Converting Email Newsletters for Your Law Firm: The “Dos”
Hopefully you understand the importance of staying engaged with your law firm’s email leads—but the truth is that’s only half the battle. Now you must engage them correctly. How do you write compelling copy that moves your leads toward conversion, rather than toward the unsubscribe button? We’ll address this question in this post and the […]