What Marketing Strategies Do Lawyers Use?
US Law Firm Management and Lead Generation For you to be able to grow your business online, you need a good marketing team. It is not unusual for lawyers, especially first-time business owners, to have no idea how to market their law office. Without the right people having the necessary marketing skills, you are likely […]
How to Market Your Law Firm Business Online
Online Attorney Internet Marketing Revealed Driving down the road, nearly every lawyer billboard looks the same, with few exceptions. Most of these billboards are either personal injury or DUI/criminal attorneys. If you go to Vegas, pay attention to the sheer number of lawyers advertising on billboards. Some salesperson is playing the role of Pied […]
The Wonders of Direct Mail for US Law Firms
Many of our clients are starting to use direct mail more and more. How do I know? Because I’m receiving more and more pieces to review and I’m receiving more and more questions each month surrounding direct mail. The good news, however, is that I’m hearing one success story after the next. Making Proper Use […]
TV and Radio Advertising for Small Law Firms
TV Advertising and Radio Ads for Lawyers Amidst new marketing and business tactics, TV advertising and radio ads still contribute to your customer acquisition stats. Market research tells us that this could get you potential customers, who would hopefully start messaging you for inbound inquiries. When discussing TV advertising, I remember an email conversation I […]
Turning Unconverted Leads Into Actual Paying Clients
Looking for ways to convert leads into actual paying clients and thereby grow your business? In your legal practice, achieving The Perfect Client Life Cycle™ (PCLC) involves not only getting the leads but also turning those leads into appointments and making sure they show up. In this article, Richard James, the master of lead conversion, […]
Getting More Leads from Your Referral Sources
As the owner of a small law firm, you want to get more referral leads to grow your business. But where will you find more referrals and what strategies should you use to increase your conversion rates? Before any referral strategy can begin generating leads for you, you first need to identify your referral sources, […]
Maintaining Healthy Client Relationships in Your Law Firm
Would you rather spend a lot of money on paid advertisements and social media marketing, or invest time to cultivate your relationship with your law firm’s clients? As the owner of a small law firm, your choice will greatly affect how fast you can grow your legal business. This is not about choosing between advertising […]
The “New Rules” of Social Media in 2020
If it were possible to take a snapshot of the entire social media landscape once every six months, chances are you wouldn’t recognize you were looking at the same thing from picture to picture. Social media is very dynamic and fluid, and it seems like just when we get the hang of how to use […]
How to Fall in Love with Your Ideal Client
As Valentine’s Day approaches, I’ve got a question for you: Are you in love with your ideal client? Yeah, I know it sounds trite and campy, but let me clarify. I don’t suggest you need to be in love with all your clients (and obviously I don’t mean romantically). I’m asking if you have fallen […]
Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices
“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]