Marketing Lessons from Commercials
Learning Marketing from TV Commercials I love the Super Bowl. I love the food, the friends and family, and the spirit of the game? But there was one Super Bowl that we, the family of Richard James, spent while packing boxes in front of the TV and being satisfied with a few dozen wings and […]
Aiming Higher: How to Market to Your Aspirational Clients
Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]
Identifying Your Law Firm’s Ideal Client—Exercises to Try
In case you hadn’t already realized it by now, I’ll state the obvious: You can’t please everyone. Not every client is right for you. As a lawyer, you simply can’t be all things to all people, and the attorneys who try to do so will eventually crash and burn. Your key to success is not […]
Tips for Creating Truly Sparkling Content for Your Law Firm’s Website
Among the many marketing tools law firms have available to them, the company website is perhaps the most misunderstood—and therefore neglected. Attorneys often treat their website as a static entity—something they have just because they’re “supposed” to have a site. This is highly unfortunate because these lawyers don’t realize they’re sitting on a potential gold […]
Ways to Bring Unexpected Value for Your Law Firm Clients and Make Them Raving Fans
Money is one of the rewards you get for adding value to the lives of others. —Paul McKenna You build a successful law firm by adding value to your clients. You get rich by adding exceptional value to your clients. By innovating your business and going the extra mile, you can position yourself in […]
Effective Marketing Strategies to Grow Your Law Firm
In the past few blog posts, we’ve talked about ways to streamline your law firm’s cash flow, management system, and workflow. The main objective is basically to get these issues out of the way so that administrivia doesn’t impede the growth of your firm. Now let’s turn our attention to the growth itself–and why marketing […]
TV Advertising Done the Right Way
TV Advertising – it is the fastest way to take a business from OK to Out of This World. However, the moment this topic comes up is the moment that fear instantly fills the conversation. The FEAR of COST. TV is affordable if it is done correctly. There are many attorneys who have tried TV […]
Why Client Appreciation Events? Because they work!
Why Client Appreciation Events? Because they work! Keeping your former clients happy isn’t hard nor is it expensive, but taking the time to regularly extend your appreciation can pay you dividends for many years. The law of reciprocation is at work in this arena as well as is keeping your name at the top of […]
6 Tips to Prepare for a TV Interview
Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]
Mastering the Art of the Lead Generating Expo
Setting up at a trade show or a community event where your audience is expected to be hanging out can be a good idea. There are definitely some very strong caveats. The thing is, if you have a staff person or (God forbid) YOU set up a table at an event, the time you spend […]