Employment and Sales Best Practices for Law Firms
“Foolishness is rarely a matter of lack of intelligence or even lack of information.” – John McCarthy As a law firm manager, part of the job is knowing who to hire and fire. Regardless of your practice area, whether you’re a divorce lawyer, personal injury attorney, or bankruptcy attorney, you need to know enough about […]
Law Firm Marketing 101
If you’re a lawyer running your own firm and you find yourself at a loss when it comes to marketing—you’re not alone. Most law schools don’t teach business and marketing skills needed to grow a business; they teach law. In other words, you learn in law school what to do to help your clients, but […]
Strategies for Getting Your Law Firm Clients to Pay You Fairly and Promptly
We’ve previously discussed that, as a law firm offering professional services, you should expect clients to pay you in a timely manner. However, rather than simply demanding payment, you can take steps to make it easier and more convenient for them to pay on time than to pay late. Let’s discuss a few of these […]
Why You Need to Make Sure Your Law Firm’s Clients Pay You, and On Time
We’ve all been there. You put in plenty of hours in good faith to perform legal services for a client, you send the bill, and when it comes due…crickets. Late payments have become so common, in fact, that most of us just think of it as a fact of life. Need proof? Consider the following: […]
Educating Your Prospects About Your Law Firm’s Unique and Essential Solution
As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]
Protecting Your Firm’s Cash Flow: Ways to Deal with Late or Non-Paying Clients
Cash flow is the lifeblood of any business, and, as a growing law firm, your primary source of cash is obviously your clientele. When clients start paying late (or worse, stop paying altogether), it doesn’t take long before you feel the strain on your business, especially if you get several late payers at once. When […]
Your Law Firm’s Environment: Is It Driving Clients Away? What Can You Do About It?
As Warren Bennis eloquently put it: “There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish.” Tragically, however, many law firm owners are almost comically oblivious to the defects in the physical environments at their firms. Like it or not, we […]
Making the Most of Your Referrals: 3 Questions to Ask Potential New Clients
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn A possible client is on the phone. She’s enthusiastic and ready to commit. Excitement builds, because you can almost taste the victory… and the much needed cash flow… and because you genuinely want to help her. Careful, […]
Soften up your “hard to get” audience by staying in touch. Often.
Remember the person you wanted to date and she was playing hard to get? Maybe it took hanging out by her locker, writing her a note, (or sending her a social media message in today’s world) and perhaps even a few calls. When it comes to business, gaining the trust of your audience is kind […]
Do you wake up at three in the morning the day of a national holiday thinking, Dang! I missed another opportunity to alert my list with a holiday email to sell? Don’t fret. You aren’t alone. It is often a forgotten tactic. Never fear, it is one that is easily remedied. You can even create […]