The Best Software for Email-Marketing for Lawyers and Law Firms
Time management is critical in any small business, as any business owner can tell you. It’s difficult for small businesses to prioritize their time when it comes to marketing since they have so many balls in the air, from email campaigns to social media to sales.
But there is a solution provided by Infusionsoft for law firms. The software automates attracting customers and increasing revenue by blending the features of e-commerce, email marketing, and social networking.
If you’re like many small law firm owners we’ve worked with, your law firm has leads, but it’s hard for you to figure out which ones are the most likely to close a deal.
There’s nothing worse than wasting time on dead ends. One reason for this problem could be that you and your team aren’t getting the best leads from your marketing efforts. It happens pretty often.
Lead scoring is an element of marketing automation and customer relationship management (CRM) software that lets you view your customer interaction entirely.
There’s little doubt that Infusionsoft will save you time and energy by automating many of your regular tasks. It’s easy to understand how this law firm crm program helps small businesses because it makes it easy to manage all your email marketing, social, and sales campaigns.
Get in touch with Richard James immediately to learn more automated and digital marketing strategies. Richard specializes in US law firm management and has assisted approximately 900 attorneys in transitioning from operating their lackluster firms to developing sustainable, flourishing, highly profitable, and predictable practices that enable them to enjoy a better lifestyle while helping more people than ever.
Why Is It Important for Lawyers and Law Firms to Use Email Marketing?
There are many reasons why email marketing is valuable. The first reason is that it works. People who have previously expressed an interest in what you’re sending out, whether a free consultation or an invite to your law firm’s Christmas party, are far more likely to respond when they receive that email from you.
That makes sense since people don’t want to trouble their friends and family by asking for things. But if someone else asks them for something through email, they’ll probably at least open and read!
Another reason this strategy might be effective is that law firms often spend relatively little time in person with a potential client. If there aren’t many opportunities to shake hands or chat before going to court for one client versus another, lawyers must rely extensively on all possible ways to stay in touch with a prospective client.
Once you build an email list, you can send subscribers content, news about your business, and promotions. That keeps them aware of your law firm constantly.
What is Infusionsoft?
InfusionSoft (officially renamed Keap in January 2019) is a SaaS company that provides small businesses with email marketing campaign, e-commerce, and Customer Relationship Management (CRM) tools.
Keap’s main product is called InfusionSoft by Keap. InfusionSoft for law firms is a one-stop shop for appointment setting, billing, customer management, lead management, marketing automation, payment, quoting, sales, and scheduling.
If you’re interested in learning more about how a law firm used Keap / Infusionsoft to save time and money on marketing, call Richard James to set up a consultation.
Is Infusionsoft The Best Email Marketing Software for Lawyers and Law Firms?
For attorneys and law firms, Infusionsoft is the best email marketing software available in the market. Infusionsoft has features such as analytics reporting, contact scoring, mobile-responsive templates, powerful automation, segmentation tools, SMS messaging (at no extra cost), and live chat support integration with Facebook Messenger or WhatsApp (for an additional fee).
In particular, any firm and lawyer can use the email marketing tools and features of Infusionsoft for law firms to convert more leads and spur growth through automation.
Using triggers, you can segment subscribers and send emails with higher open rates, clickthrough rates, and conversion rates. And by using Infusionsoft’s beautiful templates, you can improve the image of your business without having to code them manually and waste time.
Most importantly, you could get access to advanced analytics, reporting, and A/B testing, so you don’t have to rely on guesses and hunches.
What Are Other Features and Advantages of InfusionSoft?
In January 2019, InfusionSoft changed its name to Keap to cater to small enterprises that need to automate all of their operations. Similar to a handful of marketing automation tool, it includes e-commerce solutions like fulfillment, payment processing, order forms, and tracking of inventory. The marketing and CRM tools enable users to automate campaigns as well as track potential clients from awareness until post-sale.
- InfusionSoft offers more than 300 applications and integrations in the company’s marketplace, and third-party integrations through APIs and connectors such as Zapier, which increase functionality and customization. But compared to its competitors, InfusionSoft doesn’t have as many native integrations with third-party apps.
- InfusionSoft also includes HIPAA compliance, an intuitive visual campaign builder automation tool, and comprehensive support and training. The platform lets the user collect customer data, make reports, develop marketing campaigns, track leads across multiple marketing channels, give sales updates to customers, manage databases, host web forms and links, and monitor ROI.
- InfusionSoft offers all-in-one solutions that are usually only available in CRM software for medium and large businesses. The CRM platform will most likely help small businesses that need e-commerce, marketing automation, and a customer relationship management system.
- Organizations that have already spent money on a solution that handles most of the platform’s services may get less out of Infusionsoft. With a focus on integrating with its own internal suite of apps, InfusionSoft’s native integrations with such third-party applications are few. InfusionSoft also has a higher initial setup fee than other SaaS solutions. While doing so enables businesses to utilize the services to the fullest right from the start, it can also provide an obstacle to entry for those who would rather spread out expenditures over time.
Are Their Alternatives to Infusionsoft?
Most of the alternatives to InfusionSoft have at least two of the three main features of InfusionSoft, which are CRM, marketing automation, eCommerce, and other features. Some main alternatives are:
- Agile CRM
- HubSpot Sales Hub
- Salesforce CRM
- Zoho CRM
Get Help From a US Law Firm Management Specialist in Arizona
It’s common for lawyers who start their law firm for the first time to have no idea how to market or what their marketing goals should be. The task of identifying relevant marketing and business goals for your law firm is not a simple one, but it is certainly doable. With the guidance of a legal systems specialist, you’ll be on the road to success in no time!
You must undertake digital market research to expand your law firm and become more successful. Find out who your target audience is and start talking to them. Although no internet marketing strategy can ensure marketing success, you can work on one that enables you to leverage US law firm management to your advantage.
Schedule a 1-on-1 consultation with our legal management consultant Richard James right away if you want to see your legal practice grow!