Social media has shaken up marketing for law firms. Gone are the days when only the big players with huge ad budgets could get in front of prospective clients. As hosts Richard James and MPS on Your Practice Mastered podcast discuss with Kara Prior, organic social platforms have now leveled the playing field.
Kara shares how she’s interviewed over 70 successful high-growth law firm owners in the past years. Their stories reveal that with consistency, value, and persistence, firms of any size can drive new business through free social media marketing. Even solos can generate most or all of their leads this way, though it doesn’t happen overnight. The key is focusing on content that engages and helps, not hard selling.
A common lawyer myth busted in this episode – viral content is often different than the posts that convert fans into buying clients. Kara advises first building an audience with compelling videos and messages. Once you have a community trusting you, sprinkle in offers and free consultation CTAs. The goal is to move social followers into an “owned audience” on email, YouTube, etc. where you control contact.
If you’re a small firm owner feeling behind on social media, don’t miss this podcast. Kara boils down must-know strategies to help you play at the level of the “big dogs.” Consistency and quality rule the day – get comfortable on camera and start posting valuable videos to have a chance at winning business against even the biggest law firm budgets.
Other subjects we covered on the show:
- Why lawyers often struggle to feel comfortable and natural on camera – relates to not getting enough practice and reps.
- Tips like scheduling regular shooting times and batch recording videos take the stress out of content creation.
- Letting your personality shine through – keeping ums and ahs to come across as authentic.
- Tracking video performance and putting some paid promotion budget behind best-performing organic content.
- Leveraging existing content like podcast interviews into social media clips.
- Kara’s background in journalism informs her skills as a great law firm marketer and content creator.
- The importance Kara places on consistent disciplines – preparing the night before, and staying active.
- How other productive high achievers also emphasize regular physical activity and taking care of their bodies.
Conclusion:
Discover the keys to unlocking your full potential as a small business owner with MPS and Richard James. Elevate your success, boost your income, and gain the freedom to focus on what truly matters in life. Don’t miss out on this opportunity to transform your business and your lifestyle. Explore more at www.YourPracticeMastered.com.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.
If you want to know more about Kara Prior, you may reach out to her at:
- Instagram: https://www.instagram.com/growwithkara/
- LinkedIn: https://www.linkedin.com/in/karaoprior/
