GET STARTED WITH THE NEW PERFECT CLIENT LIFECYCLE CALCULATOR...

Learn in detail how to use the calculator.

The Perfect Client Lifecycle (PCLC) is a comprehensive system designed to optimize lead conversion and client acquisition, particularly tailored for law firms.

Under “PCLC Today” insert your firm’s current data for number of qualified leads generated, appointments set, show rates, new client acquisitions and case value. These metrics provide invaluable insights into the health of your firm’s client acquisition process.
 
You can use the fields under “change” to see what percent improvements in which areas would cause the most impact in your firm. This calculator systematically breaks down the client acquisition process into manageable stages, providing insights into where improvements can be made.
 
For optimal performance in your respective practice areas, here are the recommended ideal close rates:

  • Criminal or family law: Aim for a close rate of 55% to 65%.
  • Business transactional or immigration: Target a close rate between 60% to 70%.
  • Bankruptcy: Aim for a close rate ranging from 65% to 75%.
  • Estate planning and probate: Strive for a close rate of 70% to 85% or higher.
  • Personal injury (PI) and contingency-based firms: Aim to close 90% or more of the cases you decide to take on.

If your current close rate falls below these benchmarks, we encourage you to schedule a call to discuss strategies for improvement.

Lead Conversion Machine

PCLC Today

Qualified Leads
Sets
Qualified Shows
Hires
Case Value
Realization Rate
100%
79%
43%
45%

Change

PCLC Tomorrow

Qualified Leads
Sets
Qualified Shows
Hires
Case Value
Realization Rate
197
156
67
33
2500
100%
79%
43%
49%

Gross Sales Increase

Monthly

Annual

75,000
$900,000

Monthly

Annual

$82,500
$990,000

Enter your current PCLC numbers then the % of change you forcast for future

Only Change Numbers in the WHITE Cells. (all others are calculated for you)