Video is a MUST for your online strategy

With Youtube among the top search engines today, strategies to increase your firm being found by your prospects MUST include a video component.

How you will use the video may vary because the opportunities are broader today than ever: your website; your twitter account; your Facebook; and your email campaigns to clients and to your flock.

They are fast, clear and more engaging than simply sending text. You can warm your audience up to who you are and the values you embrace easily. The camera doesn’t lie. Whether you share your Frequently Asked Questions, lead the prospect to your office visually or offer a video post as your social handshake—video is here to stay, and it is time to jump on board. Other video opportunities that bear mention here are: recordings of happy clients singing your praises and a vehicle to offer tips to your current clients.

Our quest toward converting leads until they buy, die or unsubscribe is likely the most compelling reason for recorded messages. The short video offers you one additional avenue to soften your message, as well as to have some fun with prospects and engage them by making them interested in hearing more from you.

My top advice is don’t make this more difficult than it is. The most effective message is the one that is out there. When you record your video and upload it to your Youtube channel, be sure to include your best key words—including geo-specific words—in your title, in the name of the file and throughout the description. These will help you get found more regularly by those seeking the information you are discussing.

Be sure to maximize the number of geo-specific keywords such as St. Louis Bankruptcy Law or Financial Planner in Jacksonville, Florida.

Some additional tips are:

  • Have your video transcribed and offer the transcription as a download right on your Youtube channel.
  • Also use your transcription to create the video description.




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