Workflow Pipeline Assessment

Workflow Pipeline - Duplicate

Workflow Pipeline

25%

Client Communication

Assessment: Determining the System for Managing Client Communication for a Law Firm Owner

1. Communication Strategy:

a. Our firm lacks a standardized communication strategy; we typically react to clients' needs without a plan.
b. We've implemented some communication tools and occasionally follow a structured approach, especially with high-priority clients.
c. We have a dedicated client communication team, ensuring proactive and timely interactions with all clients, regardless of their size or value to the firm. In addition, we have a mechanism to manage emergency situations for client needs without disrupting normal operations.

2. Client Feedback Mechanisms:

a. We rarely solicit feedback from clients unless they offer it themselves.
b. We encourage our clients to leave us reviews on online review sites.
c. We regularly ask for client feedback and trigger next action steps based on the feedback we receive. In addition, we measure the results of that feedback and take action to improve outcomes.

3. Communication Tools and Platforms:

a. Our communication relies mostly on ad-hoc emails or direct phone calls, with no dedicated tools in place.
b. We utilize some communication platforms like CRM systems but not to their full potential.
c. We leverage all client communication tools available to us to ensure we can communicate with our clients on the platform they like to use best and we store that communication in a centralized software to provide access to that information to any team member who may require it.

4. Responsiveness to Client Queries:

a. Our response time varies, and we often find ourselves overwhelmed by client queries, sometimes missing a few.
b. We aim for same day responses, but we often find ourselves unable to achieve that goal.
c. We are confident in our ability to reply to a client within a designated time frame that we are willing to guarantee it.

5. Client Communication History:

a. We have a difficult time managing client communication history, as notes are often taken by hand or forgotten to be added into our matter management system.
b. We have a matter management system where the client communications are to be stored, but we have no idea if every conversation has been entered.
c. Our client communication team members are trained regularly to enter every communication into our matter management software, it’s as normal to them as breathing.

6. Regular Updates and Check-ins:

a. We rarely initiate check-ins or updates unless the client requests information.
b. We’re so busy managing existing client requests, we don’t have the time or resources to proactively communicate with the clients.
c. We proactively communicate with our clients on a monthly basis to check in and measure progress and client satisfaction.

7. Crisis Communication:

a. In crisis situations, our communication is often reactive and might lack clarity.
b. We have a basic crisis communication plan but often we don’t follow this plan due to unforeseen circumstances or poor team behavior.
c. We have clear rules of engagement (ROE) that must be followed for a client crisis and everyone in the organization is aware of how this is to be managed. New team members are trained on these ROEs and we have regularly scheduled training sessions to further instill an understanding of how a crisis is to be managed.

8. Education and Value-Added Communication:

a. We don't provide clients with additional resources or education.
b. We barely have time to manage the communication requests we receive from clients now, let alone provide them with additional information.
c. Each client is placed into a practice area specific communication nurture sequence and is delivered education and value added communication. We do this to ensure the client knows they hired the right firm, to enhance the likelihood that we’ll receive referrals and to remind the client of the other services our firm offers.

9. Client Communication Training:

a. We hire good, intelligent people and we expect them to communicate accurately.
b. Training in our office is hands-on similar to an emergency room. Our team members lean how to manage the highest priority trama for that day.
c. We hold training workshops for our team members regarding client communication.

10. Case Closed Celebration:

a. We do nothing to celebrate with our clients that their case has been closed.
b. We will communicate with the client to inform them of the good news, that their case is now closed.
c. Based on practice area and the matter at hand, we look for ways to celebrate with our clients. At the very least they receive a personalized note from our team congratulating them and thanking them for trusting our firm to serve them.

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